Our business model is built around securing content through co-productions, acquisitions or output deals and monetising the content through our global distribution network across multiple channels along with our library of over 1900 films, plus an additional 700 films for which we hold digital rights only.

The success of our business lies in our ability to leverage our relationships with the creative film industry and talent and acquire and co-produce compelling content. Each year we secure distribution or intellectual property rights to a diverse portfolio of over 70 films typically, mainly 15-20 mainstream Hindi and the rest regional language films such as Tamil, Marathi and Punjabi.

Over the years, we have consciously increased our focus on high and mid budget Hindi films because better production values and high profile stars attract larger audiences and higher appeal for television and digital licensing which allows us to utilise a pre-sale strategy to mitigate production risk.

The Group also has a slate of regional films in Marathi and Punjabi as well as Tamil films through its 51% subsidiary Ayngaran and some smaller scale Hindi releases.

Our in-house creative team also directly develops film ideas and contracts with writers and directors for development purposes. When we originate a film concept internally, we then approach appropriate partners for co-production. Regardless of whether a film will be acquired or co-produced, we determine the likely value to us of the rights to be acquired for each film based on a variety of factors, including the stars cast, director, composer, script, estimated budget, genre, track record of the production house, our relationship with the talent and historical results from comparable films.

Our primary focus is on sourcing a diversified portfolio of films expected to generate commercial success. Our model of acquiring or co-producing films rather than having significant in-house production capability allows us to work on more than one production with key talent simultaneously, since the producer or co-producer takes the lead on the time intensive process of production, allowing us to build our film slate more rapidly.

The success of our film distribution business lies in our ability to acquire content. Each year, we focus on the acquisition and distribution of a diverse portfolio of Indian language and themed films that we believe will have a wide audience appeal. In each of the past five years, we have released over 400 per year. In addition, we currently have seven high budget films scheduled for release for fiscal 2014.

Our typical annual slate of new releases consists of both Hindi language films as well as films produced specifically for audiences whose main language is not Hindi, primarily Tamil, and to a lesser extent other regional Indian languages. Our most expensive films are generally the 11 to 12 Hindi language films we release domestically each year. Of those films, we generally have up to six high budget films. The remainder of the Hindi language films included in each annual new release slate is built around these high budget films to create a slate that will attract varying segments of the audience, and typically includes up to 12 medium budget films. The remainder of the slate consists of Hindi and other language films that are generally lower budget films.

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In October 2007, the Group completed the acquisition of a 51% interest in Ayngaran who are A leading players in Tamil film content and distribution with a 20 year old track record and a significant catalog of films including "Alaipayuthey", "Kandukondain Kandukondain".