Press



Eros’ Bollywood Channel on YouTube crosses the 1 million views milestone and becomes Top 20 YouTube Partner

18/07/2007

London, 18th July’07: Eros International, the leading vertically integrated Indian media & entertainment company, announced today that it's official Bollywood channel launched recently on YouTube has received over 1 million views. The channel has also been ranked consistently in the Top 20 "Partner Channels" of YouTube that include mainstream channels such as the NBA, CBS, NBC and more.

The channel offers customers a wide range of premium content such as a 'first-look' at films, events and happenings from Bollywood such as the latest IIFA Awards, music videos, interviews, exclusive upcoming film trailers and much more. This premium content is only available on Eros' YouTube channel and Eros own portal at www.erosentertainment.com prior to availability on any other online medium.

This is the first partnership between YouTube and a major content owner from Bollywood - the Indian movie industry. The channel can be accessed at www.youtube.com/erosentertainment.

Manu Kaushish, VP New Media, Eros International, commented: "We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library. Over the next few months, we will be launching our own ad supported platform www.erosentertainment.com and will be pioneering this model for the Indian movie industry."

About Eros International plc

Eros International plc is a well established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films, like a studio, but it also distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.
Eros enters its 30th year in the business with the vision of consolidating the fragmented industry, the strategy of operating a vertically integrated business model and the motto: ‘Powering Indian Cinema’.

About YouTube

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.youtube.com and across the Internet through websites, mobile devices, blogs, and email.

In November 2006, within a year of its launch, YouTube was purchased by Google Inc. in one of the most talked-about acquisitions to date.

Eros International Press Contacts
UK: Vaishali@erosintl.co.uk
US: niyati@erosentertainment.com
India: viki.rajani@erosmultimedia.net

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