Investor Relations / News / Press / 2007 / Eros International’s Provoked steals bigger opening than Namesake in UK with an almost double screen average
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Eros International’s Provoked steals bigger opening than Namesake in UK with an almost double screen average
16/04/2007
Monday 16 April 2007, Mumbai: Eros International’s Aishwarya Rai starrer Provoked which released on Friday 6th April 2007, has crossed Fox Searchlight distributed Namesake’s weekend box office takings in the UK.
Provoked grossed £140,204 with just 35 prints as against £125,084 for Namesake with 59 prints in its opening weekend, thus giving a nearly double screen average of £4,005 as against £2,120 for Namesake.
Provoked has received a phenomenal reception in the UK and India from film critics and audiences. Time Out London refers to Provoked as a film that ‘packs a punch’, Daily Mirror as ‘…a worthy story and this drama deals with the delicate subject matter with a sensitive touch’ giving the film three stars, BBC Online as a film where ‘you actually forget Aishwarya Rai's good looks and empathise with her portrayal of a victim turned victor’.
Provoked is the true life depiction of Kiranjit Ahluwalia (played by Aishwarya Rai), the Asian woman who overturned the British judicial system and transformed the meaning of “provocation” in the case of physically abused women, winning justice for women subjected to domestic violence, rape and sexual abuse. The film, based on Ahluwalia’s autobiography Circle of Light by Rahila Gupta, follows her lonely struggle in an abusive 10-year marriage, her retaliation through the murder of her violent husband and the efforts of women activists Southall Black Sisters to bring her justice.
About Eros International plc
Eros International plc, an integrated media and entertainment Company, is a global player in the Bollywood arena. Eros operates on a vertically integrated studio model - producing films as well as distributing films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership as an international owner-distributor of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Other business streams include high-definition DVDs, mobile downloads and on-demand digital online services.
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