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Eros International signs major mobile content license deal with Mauj Telecom

18/01/2007

Eros International, Bollywood’s leading media and entertainment company, today announced that it has signed a major license deal involving minimum guarantee revenues with India’s leading Telecom solutions company, Mauj Telecom , for distribution of Eros’ mobile content though Mauj’s worldwide network.

In the past the two companies have collaborated on films including "Omkara" and "I See You". The deal includes films such as "Namaste London", "Eklavya – The Royal Guard", "No Smoking" and "Friends Forever".

With mobile and wireless connectivity in India growing at an impressive 80% CAGR1, the opportunity to monetise Bollywood content through mobile properties such as ringtones, wallpapers, songs and video clips is becoming increasingly lucrative.

Kishore Lulla, Chairman & CEO, Eros International, said:
"The Mauj deal is a significant landmark in Eros’ commitment to tap into the new media opportunities presented by digital convergence. The deal enhances Eros’s recent expansion into Music publishing as most mobile content is derived from Bollywood musicals. Mauj has created a niche in the mobile space within a short span of time and we are pleased to be working with them to unlock further value in our mobile content".

Anupam Mittal, Chairman & Managing Director of Mauj, said:
"Eros International is one of the largest content owners in the Bollywood business and has a very strong pipeline of forthcoming films. We were keen to secure the deal to distribute that premium content on mobile platforms in an increasingly competitive environment. Eros’ content combined with Mauj’s technical infrastructure and relationships with mobile networks operators make this an attractive deal for both companies".

1. Report by PricewaterhouseCoopers for IBEF on Indian Entertainment & Media

About Eros International plc

Eros International plc, an integrated media and entertainment Company, is an international player in the Bollywood arena. Being vertically integrated means that Eros is not only a production house making films but it also distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership as an international owner-distributor of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

Other business streams include high-definition DVDs, digital broadcasting, e-commerce models, mobile downloads, on-demand TV channels and Video On Demand through Eros’ bespoke website www.bondemand.tv.

For more information visit www.erosintl.com
For Press Enquiries please contact:
Zoe Bird at Brunswick - +44 20 7404 5959

About Mauj Mobile

MAUJ Mobile is India’s leading Telecom Solutions company offering services in three areas - Mobile Content & Applications (Games, Wallpapers, Ringtones, News, Matrimonials), Mobile Software & Services (Middleware Solutions, Roaming Applications, SMS Gateways) and Mobile Media Solutions (Advertising and Branding Opportunities). Mauj develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode and is partnered with some of the leading wireless operators in the world. Founded in 2003, MAUJ has developed partnerships with more than 25 operators and portals worldwide. The Company specializes in Mobile games both in the domestic as well as international markets. The company currently develops over 20 original titles every month and also has marketing rights for 800 international mobile games.

MAUJ is the wireless division of the People Group, which is also involved in Internet businesses (Shaadi.com, Fropper.com)

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