We have a strong in-house global theatrical distribution network through our offices in India such as Mumbai, Delhi, Punjab, Mysore and Chennai and internationally in the UK, USA, Dubai, Singapore, Australia and Fiji.

Eros typically releases 70+ films a year, of which a majority are regional language films. However, the focus of the company has been to consciously shift to a mix of medium to high films with well-known star cast and directors with a popular theme having mass audience appeal.

We have a broad marketing capability within the Company that is integral to our distribution. Generally we secure advances and minimum guarantees from several theatre chains as part of our de-risking strategy.

Eros continues to enhance the strength and mix of its film slate giving it strong visibility over releases for the next two years as well as augmenting the catalogue. Upcoming releases include “Yeh Jawaani Hai Deewani”, “Raanjhanaa”, “Kochadaiyaan – The Legend”  “Rana”   “Ramleela” “Krrish 3” and “Rambo Rajkumar” to name a few.

The Indian theatrical market has seen growth in both multiplex and single screen theatres with the number of digital screens overtaking physical print distribution thereby creating high margin revenue increases. The increased availability of screens has seen a trend towards wide releases and therefore a greater revenue skew towards opening box office weekend.

The revenue model in India continues to be revenue share from multiplexes based on a pre-agreed share and minimum guarantee advances from single screen chains.

This also allows us to leverage our marketing strength globally which is an integral part of our distribution strategy as we believe that while markets are global, audiences are local. We tailor campaigns to the market and to the film, utilizing brand-tie-ups, outdoor, television, print, in-cinema, radio, mobile and online mediums to promote and generate momentum building up to the theatrical release of the film.