Mr Lulla has over 30 years of experience in the media and film industry. As well as spearheading the strategic direction and growth of Eros International, Mr Lulla, in 1999, with Lakshmi Mittal and Gokul Binani founded the B4U Network to provide Bollywood content online. Mr Lulla is a member of the British Academy of Film and Television Arts ("BAFTA") a member of the Young Presidents' Organisation and also a board member of the University of California, Los Angeles Film School ("UCLA"). Mr Lulla has been honoured at the Asian Business Awards 2007 and the Indian Film Academy Awards 2007 for his contribution in taking Indian cinema global. In 2010 he was awarded the Entrepreneur of the Year at the GG2 Leadership & Diversity Awards”