In addition to our theatrical and television distribution networks, we have a global
network for the distribution of our content across digital and traditional formats.
We distribute content which consists of full length films, music videos and clips,
through both physical formats (DVD and VCD) and digital formats (VOD, SVOD, DTH,
online).
US$ (FY 2011) 47.1million
Digital and Home revenue
Digital distribution
Our digital distribution platform is primarily comprised of SVOD, IPTV, mobile and
online services. In North America, we have a relationship with International Networks,
a subsidiary of Comcast, to provide an exclusive SVOD service called "Bollywood
Hits On Demand". The service is now carried on Cox, Rogers, Cablevison and
Time Warner. Elsewhere internationally, we provide content to OnDemand for VOD services
it provides in the UK and the Middle East, as well as various other platforms such
as Singtel.
Our ad-monetised Eros channel on YouTube has received over one billion video views
since it launched in 2008, and now achieves over 70 million a month.
We are also one of the largest licensors of Indian film entertainment to a number
of key airlines, including Air India, Jet Airways, British Airways, Delta, Emirates
and Kingfisher. We license content to IPTV networks around the world such as Netflix,
Hulu, Vudu and Aksh.
Physical distribution
We distribute and license content throughout the world on Blu-ray and DVDs, through
major retail chains (such as Wal-Mart, Asda and Planet-M) and internet platforms
such as Amazon, as well as supplying local wholesalers and retailers. We also license
third party distributors internationally to provide content dubbed into local languages
for consumption by non-south Asian audiences. In India we also engage in corporate
bundling sales for DVDs.
Music
Music is integral to our films, and we not only have an Eros music label to directly
monetise the music revenues but also create third party licences for the same. The
major music revenues are derived from mobile rights, MP3 tracks, sold via third
party platforms such as iTunes and Napster, as well as streaming services such as
Spotify and Radio digital streaming, physical CDs and publishing/master rights licensing
to radio and television channels in India, music synchronization rights and royalties
from public performance.
As part of our focus on expanding our music publishing revenues, Eros Music Publishing
Limited has signed reciprocal agreements with EMI Music Publishing Ltd, or EMI,
where EMI acts as the exclusive sub-publisher for us outside of South Asia, and
we represent EMI's catalogue as exclusive sub-publisher of such catalogue within
India.
These agreements are aimed to maximise both parties' music publishing revenues in
the two different markets. Through the relationship with EMI, we have entered into
notable synchronisation licenses for the NBC US comedy series Outsourced, where
a number of music tracks have been utilised, and in Caminho Das Indias produced
by TV Globo in Brazil, which used an Eros music track as its theme song.
VFX
In response to the increased use of animation and visual special effects in films
made both within and outside of India, in 2007 we formed EyeQube, a VFX studio headquartered
in Mumbai in collaboration with internationally renowned Charles Darby. EyeQube
offers services that cover the entire life cycle of VFX, from the initial development,
production planning and supervision services to the final delivery of the VFX shots.
EyeQube permits us to create high-end visual effects for our own co-productions
as well as Hollywood productions. Among recent projects, EyeQube is working with
Red Chillies Entertainment on the high profile film Ra.One, the much-awaited Diwali
release of 2011/12. Additionally, EyeQube's reach has extended to regional language
films, including the hugely anticipated release of Rajnikant's Rana.
Outlook
We believe the rise of internet services in India will be heavily influenced by
the availability of mobile broadband.
The growth in broadband and 3G technology also indicates a growing market to consume
music as well as film content. Eros is currently pioneering an online strategy to
launch India's first multiplatform model which will enable consumers around the
world to access old, new and original exclusive content. We will work to replicate
the Comcast model SVOD service on other platforms and markets around the world.
We expect to add to our monetising YouTube service in the near future. We intend
to add an additional layer of pay per view and premium content subscription services,
where we will participate as a major content partner.
We have invested in DAM (Digital Asset Management) a system for digitising, storing,
cataloguing, retrieving, encoding, transcoding and publishing our content centrally
to any platform in the world. Monetising existing content through digital platforms
worldwide and creating original short form film based content for digital distribution
worldwide will be a major area of focus for the Company.